Left: Yu Jingmin, Executive Deputy General Manager of SAIC Motor Passenger Vehicle Company; Center: Chen Cui, General Manager of MG Brand Division, SAIC Motor Passenger Vehicle; Right: Shao Jingfeng, Chief Designer of SAIC Motor Innovation and R&D Headquarters and General Manager of SAIC Motor UK Technical Center
AsianFin -- In China’s increasingly competitive new energy vehicle (NEV) space, the pure electric hatchback market in the 100,000-yuan segment has long been dominated by a few key players, with BYD’s Dolphin holding the crown thanks to consistent monthly sales of over 20,000 units. Now, SAIC-owned MG is looking to shake up that landscape.
展开剩余67%On August 5, MG officially kicked off pre-sales for its all-new MG4, a strategic model carrying a starting price of 73,800 yuan, a maximum CLTC range of 530 kilometers, and what the company calls the world’s first mass-produced semi-solid-state battery. The model is designed to spearhead MG’s “All in New Energy” push—its most ambitious effort yet to grow market share at home and abroad.
The MG4’s role is twofold: first, to bring cutting-edge intelligent technologies into a mainstream price bracket, and second, to serve as a truly global product capable of winning over customers in both domestic and overseas markets. For SAIC Motor, China’s largest automaker, it’s also a litmus test of whether MG can bridge its stark performance gap between international and domestic markets.
Globally, MG has been a success story. The brand now operates in over 100 countries and regions and has posted solid growth despite trade headwinds. In 2024, even under the weight of EU tariffs and global supply chain disruptions, MG shipped more than 243,000 vehicles overseas. The momentum has carried into 2025, with overseas sales hitting 153,100 units in the first half—a year-on-year jump of 18.6%. By contrast, Tesla’s overseas deliveries in the same period fell 33.2%.
But at home, the picture is less rosy. In the first five months of 2025, MG sold just 42,800 units in China, less than a quarter of its full-year target of 180,000. For Wang Xiaoqiu, SAIC Motor’s chairman, this domestic underperformance undermines MG’s global narrative. “If MG underperforms in the domestic market, then even if it leads in global sales, it can hardly be called a ‘global brand led by the Chinese,’” he has said.
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